Tuesday, February 2, 2010

Restaurants Begin to Count Calories

Hey guys,
I found an article on Wall Street Journal that talked about how restaurants as well as chains are beginning to post their calories on their menus as well as offer healthier options. One big issue for restaurants to change or add healthier menu items, is that they may loose the wanted flavor and texture customers desire.

This article shows calorie differences between three normal menu items and the three new substituted healthier options. With very little changes, it shows a big difference in the calorie counter.

This article also said how starbucks is creating "skinny" versions of their popular lattes and Taco Bell has added new Fresco tacos to appeal to health conscious customers. Yet, these chains continue to offer their calorie packed menu items since they have not dropped in popularity.

I think that it is great that restaurants and chains are developing healthy options to satisfy every customer. But, I think putting calorie counts on menus may be negative to restaurant businesses since usually the healthier meals are more expensive to create than the fattening ones. Many customers may be shocked by what they usually order and may decide to not return to that certain restaurant.

1 comment:

  1. Wow I never thought about going to restaurants that way. The fact that many of these qucik service restuarants are offering these lower calorie options but still are selling there normal items makes it tricky for customers to really know what to eat.

    For myself often times I do go to KFC and to Stsarbbucks. When I get there my first thought is to order something healthy, but when I walk in and see the display of fating fried chicken, often times I change my mind or I add something extra to my order.

    KFC purposly displays there chicken right behind the register to intice people to want to buy there product. Sad thing is that it actully works.

    Leya

    ReplyDelete

Note: Only a member of this blog may post a comment.