Tuesday, February 16, 2010

BK introduces gluten-free menu items

Hey guys!

I found this article on gluten free items! It's funny how I came about this article because we just had a discussion in class about gluten free prodcts. As many of you may know what gluten free is, maybe some don't. A qucik defition of gluten free is is a diet completely free of ingredients derived from gluten-containing cereals: wheat, barley, rye, and triticale, as well as the use of gluten as a food additive in the form of a flavoring, stabilizing or thickening agent. When you think about all these products containing gluten you must wonder how Burger King comes into play. Well some of the items that Burger King is introducing are
beef patties, French fries, Tendergrill chicken fillets, egg omelets and various dips and condiments, and the list goes on and on.

I think it's great that Burger King one of the countries most popular food chains is really making produts that give the customer what they need. It's improtnant that more and more quick service resturants follow the lead in order to keep their customers. Gluten-free prodcuts is such a big trend because more and more people get diagnosed with celiac disease, which is due to a alergy to prodcuts with gluten. I commend Buger King with thier promise of having it your way beacuse with these new products cutomers really can.

Thanks For Reading,

Leya

4 comments:

  1. I have to agree with Leya, this is a real good sign that Americans are starting to realize the importance of gluten free products. As mentioned in class during my presentation, i work at a college serving students and a handful of them have celiac and always thank us for offering gluten free options. How would you guys feel if you were waiting for class to end so you can eat, but the only place to eat served only two gluten free options so your stuck alternating between the two meals every time you eat. This will also be a great way for Burger King to broaden there customer base by offering gluten free options.

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  2. I'm glad you found this article, Leya. I remember briefly explaining about Celiac Disease to our class during our group presentation and talking about gluten free products. Burger King is one of the few quick service restaurants that is currently modifying its menu to help accommodate for their customer needs.

    It's a huge step in the food service industry to see major chains taking food and health issues into account. I think that Burger King is setting an example for other quick service restaurants, as well as fine dining restaurants. Hopefully this will become a trend and last for a while because Celiac Disease is not leaving peoples bodies any time soon!

    -Nina

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  3. I also liked this article. It is great to hear that fast food chains are focusing on other customers besides the obese ones. All you hear now a days is healthier menus and calorie counts, but what about the customers who are limited to what they eat and where they eat due to a disease. I hope that Burger King will be setting a new trend and we will be seeing more meal options that are gluten free.

    I did not realize how big of a deal gluten free meals because I never see gluten free meals when I go to major restaurants. Hearing about this topic in class as well as learning about the disease from Nina while doing our project, I think that it is an important issue that fast food chains as well as major restaurant chains should focus on besides healthier food options.

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  4. i absolutely loved this article. In your classes when you talk about fast food you normally talk about how un-healthy they are. In reality the are making more money than you can think of. I agree with anything a fast food joint offers. Everyone knows how bad it is for you and if you want to eat it, it is your own personal opinion.

    I also love that they are offering gluten free because it grows every year. If fast food can offer enough options for everyones personal preference for instance, a vegetarian they will make even more money than they do now. Nina I hope this becomes a trend as well. It could help so many people.

    -Vanessa

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